Zelle Phishing Scam on Facebook MarketplaceI wanted to go running but then I got approached by a scammer and got this unique opportunity to be a troll AND write about it.Oct 25, 20221Oct 25, 20221
A Step by Step Guide to the Elusive ABM CampaignsDisclaimer: there will be a number of 3rd party companies mentioned throughout this article. While I have no affiliation with either, I…Feb 24, 2021Feb 24, 2021
Published inThe StartupCircular Economy in Marketing 101I started my career distributing flyers and brochures to random people who just happened to cross paths with me in the supermarket or…Feb 13, 20201Feb 13, 20201
Published inThe StartupAnchor Theory in MarketingSo let’s just say you have an ecommerce platform. You’re selling products online, either your own or you act as a marketplace. You want to…Nov 20, 20191Nov 20, 20191
Can Behaviour Economics Help Us Finally Fit in Those High School Jeans?I’ve always been interested in this topic, in this specific geography, and the rise of shows like Honey Boo Boo and My Big Fat Fabulous…Jul 11, 2019Jul 11, 2019
Powerful Brands Create Feelings Through KeyboardsIf you’re one of the 70% of people around the world who work remotely at least once a week, you know the sudden silence that drops on you…May 5, 2019May 5, 2019
How to Swim Through Difficult Conversations (And Not Drown)Once in a blue moon I stumble upon a book and I can’t stop raving about it. A few years ago, the same thing happened with Bertrand…Dec 1, 2017Dec 1, 2017
Fifteen Days of Spanish FiestaIn the words of A-ha, summer moved on and the way it goes, you can’t tag along — and what a summer it has been!Oct 17, 20171Oct 17, 20171
Online Dating In Eastern EuropeThere is nothing in the world, neither man nor Devil nor any thing, that I hold as suspect as love, for it penetrates the soul more than…Feb 8, 2017Feb 8, 2017