Disclaimer: there will be a number of 3rd party companies mentioned throughout this article. While I have no affiliation with either, I consider them the tested tools for account based marketing. There are many, many others like them and the choice to go with one or the other is based on your unique campaign guidelines and your personal approach.

A few years ago, account based marketing, simply referred to as ABM, started to be the fashionable choice especially if you were targeting enterprises and managing thought leadership campaigns. The ability to go super focused after just a few accounts that…

Andreea M.

Marketing Manager in the IT Industry. Storyteller.

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